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Summary

Director of product design with 15 years experience discovering, defining, developing and delivering nascent consumer experiences in emerging technologies. Served leadership roles building teams and driving new product categories including Nike’s first smart shoe and Fossil’s first smart watch from POCs to global launches. Managed product development and strategy, creative and design direction for products and services in large complex systems with hands-on delivery of product design, brand design, and systems thinking for hardwares/softwares on iOS/Android and native/web applications for all types of device viewports.

Experience

Executive Creative Director at B-Reel LA
2021–2022 (1 yr) in Los Angeles, California

Help shape and grow the product focused LA studio.

Creative Director at Nike Digital Innovation
2017–2019 (2 yrs) in Portland, Oregon

Built and led the first design team at Nike Digital Innovation while driving the (digital) product vision and design roadmap for Nike Adapt.

Forged new strategic cross-functional collaboration and alignment with Footwear and Brand Innovation.

Led product vision for the core platform strategy and user applications for Nike Connect (NFC-enabled products), Nike Camera (AI powered image recognition), and Nike Adapt (BLE-enabled products with auto adapt technology).

Launched Nike’s first adaptive shoe with remote mobile and watch app settings — defining, developing, and delivering all aspects of the intelligent platform and global launch, including brand design and managing agencies. Nike Adapt is an evolution of the Nike Mag and the beginning of auto fit control and accessibility in ways we’ve never imagined. 

Holds multiple patents in the design of Nike Adapt.

Fast Company awarded Nike, “Design Company of the Year” in 2019 for Innovation by Design.

Associate Creative Director at R/GA
2016–2017 (1 yr) in Portland, Oregon

Managed and led multiple design teams across the Nike account in products and services as acting Creative Director.

Delivered strategic planning presentations with Nike Digital Innovation executive leadership.

Launched Nike’s first Apple Watch for running with Nike Digital Innovation (video).

Launched Nike’s first real-time 3D rendering shoe design app (integrated with DreamWorks Animation) to streamline designing and manufacturing with Nike Product Creation.

Developed POCs to prototypes for new product concepts for connected footwear, accessories, and apparel including Nike Pegasus, Nike Lunarglide, NBA Jersey and Nike Running.

Design Director at R/GA
2015–2016 (1 yr) in Portland, Oregon

Fostered client relationships and brought in new business to expand the Nike portfolio as acting Creative Director.

Managed and led design teams across the Nike account in products and services. 

Launched Fossil’s first smart watch and delivered the core platform strategy across the brand with the Fossil Product Innovation team, winning new business across the portfolio. 

Launched Nike’s first Pro Athlete shopping experience with Nike Elite, overseeing end-to-end agile product development.

Developed Nike’s personalized Member Services program with Nike Events and Nike Member Services through UX research and stakeholder alignment across every Nike office around the world.

Senior Visual Designer at R/GA
2013–2015 (2 yrs) in New York, New York

Developed product strategy and design as hybrid user experience and visual designer and creative technologist. 

Debuted Quirky’s first smart battery service at CES, leading all aspects of the working app and kiosk prototypes including brand development with Quirky’s Innovation team and CEO. 

Launched Nike’s first merchandising software for product distribution planning across every retail store in Nike Global Sales. 

Developed POCs for consumer experiences for Intel (Retail), YouTube (Music Key), Google (Business), Audi (Social), Nike (Brand) and more. 

Startup Founder at Utility App 
2012–2013 (1 yr) in New York, New York

Developed a utility mobile app and pitched to VCs.

Researched user applications for a novel product concept that publishes multimedia content for private or public sharing and browsing.

UX Designer at MCD Partners
2011–2012 (1 yr) in New York, New York

Focused on the craft of user experience design.

Art Director at Rapp 
2008–2011 (3 yrs) in New York, New York

Focused on the craft of art direction.

Designer at Various
2005–2008 (3 yrs) in Lansing, Michigan

Focused on the craft of graphic design.

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