Nike Adapt

Control your Adapt footwear

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Nike Adapt

Connected Footwear

Nike Adapt is the first self-lacing shoe with remote power lacing. Control your fit and light settings without touching your shoes. Save multiple fits, check battery and more. The Nike Adapt app is a companion app for connected products with new features coming as the platform scales across Basketball, Sportswear, and beyond.

After being briefed by Eric Avar, VP of Innovation, we began to reseach and develop the experience with the Nike Smart Systems team. Two prototypes were created and used to get formative UX feedback from wear testers and to align on the visuals before committing to our MVP. Once aligned, and the design team hired, we began product development and the Nike Adapt BB and Nike Adapt app launched successfully on Jan 15 to a strong market reaction.

Areas of focus: Nike Adapt App, Product and Platform Strategy, Experience and Visual Design, Creative Direction, Design Management

Learn more: TechCrunch | GQ

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