Nike Elite Services
Athlete Shopping Experience
Nike Athletes get a lot of free gear, on and off the court. It's just one of the many perks of being a Nike Elite, an ecosystem designed to grow the Athlete's brand, business, equipment and merchandise. We created a centralized platform that integrates how Athletes shop/use their funds (in the millions as part of their contract) with data that would eliminate manual processes previously required by reps, offering the most personalized and curated shopping experience for Athletes to date. Established the brand and led creative direction in experience and visual design, through a six months agile process, while earning trust with new clients.
Areas of focus: Nike Elite Platform, Experience and Visual Design, Creative Direction, Design Management