Nike Digital Innovation

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Nike Digital Innovation

Digital Consumer Innovation

Nike Digital Innovation delivers solutions to emerging consumer/athlete needs through technology and design. Best known for introducing the Nike+ FuelBand, the team continues to test the boundaries of technology in the connected spaces between physical and digital products. Projects focus on digital consumer experiences across all sports, brand partnerships, and new business opportunities. I help with research, concept and prototype development, creative direction in visual and experience design, and high-level consultation of work presented to Mark Parker and the Nike Board of Directors.