Nike Digital Innovation

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Nike Digital Innovation

Digital Consumer Innovation

Nike Digital Innovation seeks to identify the emerging needs of consumers through technology and design. Best known for introducing the Nike+ FuelBand, the team continues to explore what services hardware can provide athletes. I help with research, concept and prototype development, visual and experience design, and platform strategy on work presented to Mark Parker and the Nike Board of Directors. Project is not shown as the pilot did not move forward and the work is confidential.