Nike Product Creation
Nike Digital Product Creation
Projected to reach $50 billion in revenue by 2020 through investments in several key areas, Nike is advancing its manufacturing capabilities in its newly built 125,000-square-foot Advanced Product Creation Center. We helped Nike Digital Product Creation create a revolutionary application for Nike Makers that will accelerate the shoe design conception-to-creation process. Partnership with DreamWorks and integration with its 3D visualization platform NOVA, now allow designers to visualize their shoe vision in high fidelity quality on-screen. Features include night mode to display shoe reflective materials in-situation and powerful editing tools that make changes breezy. Led creative direction in product development, experience and visual design, actively pushing the platform beyond imagination with the team, clients and stakeholders.