Nike Product Creation
Nike Digital Product Creation
Projected to reach $50 billion in revenue by 2020 through investments in several key areas, Nike is advancing its manufacturing capabilities in its newly built 125,000-square-foot Advanced Product Creation Center. The Nike Digital Product Creation team approached us to create a new revolutionary application for Nike Makers that will accelerate the shoe design conception-to-creation process. Integrated with the new 3D visualization platform NOVA, by DreamWorks, the application will be a catalyst in digitizing the shoe creation process of the future. Led creative direction in product development, experience and visual design, actively pushing the platform beyond imagination with the team, clients and stakeholders.