Nike Product Creation
Nike Digital Product Creation
Projected to reach $50 billion in revenue by 2020 through investments in several key areas, Nike is advancing its manufacturing capabilities in its newly built 125,000-square-foot Advanced Product Creation Center. We helped Nike Digital Product Creation create a revolutionary application for Nike Makers that will accelerate the shoe design conception-to-creation process. Partnership with DreamWorks and integration with its 3D visualization platform NOVA, now allow designers to visualize their shoe vision in high fidelity quality on-screen. Features include night mode to display shoe reflective materials in-situation and powerful editing tools that make changes breezy.
Areas of focus: Color, Materials and Graphics (CMG) Software for Footwear Designers, Product and Platform Strategy, Experience and Visual Design, Creative Direction, Design Management